Companies Think Their Idiot Customers Will Accidentally Cancel Their Subscriptions if It's Too Easy
gizmodo.com
Trade groups told the FTC a simple "Click-to Cancel" proposal to easily quit subscriptions could actually lead customers to miss out on hot new deals.

Trade groups told the FTC a simple “Click-to Cancel” proposal to easily quit subscriptions could actually lead customers to miss out on hot new deals.

  • iyaerP@lemmy.worldEnglish
    2·
    2 years ago

    It’s clearly a bad faith argument. The real logic is that if they make cancelling easy, frustrated people will do it. If cancelling is annoying or difficult enough, some people will give up and keep paying.