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100 million isn’t that much when it comes to Meta. There’s over 2 billion “active” Instagram users that all were prompted to download the app. That means only 0.005% of Instagram accounts fell for it.
I have no doubt that at least that many people tried it out. When I went to the Android App store, Meta was paying for a front and center promotion of Threads.
Crocs are old news. We’re all about those big red boots now!