

It’s quite dated, and there are some blatent white-suburban-privlage references, but if you can get past that, it’s not bad for business relationships. If anything, the book is an eye opener to disingenuous relationships.
The biggest take away was recognizing when others are using the techniques. You really notice it if you deal with a salesperson. Go buy a car and watch them flick between different items from the book; trying to use your name as much as possible, trying to figure out and relate to your interests, etc.
Reading. Too many people say they hate reading because it’s boring or there is no point. Most cite the books they went over (probably never read) in school. They think everything is going to be like Romeo and Juliet or something. They don’t seem to realize that you study classics in school and that there are troves of modern books that they’d enjoy. I like to find out their favorite movies and get them an audio book in the same genre. It’s easier to get them to listen to one than to read one. I now have a handful of people who come to me asking what they should listen to or read next.