

I don’t follow Mexican politics closely, but this could be part of an effort to curb obesity. I’ve heard they introduced taxes on sugary drinks for this, so this might be another avenue.
If people are wanting cheap snacks, and private companies are only making unhealthy ones, you can introduce regulations to micromanage what they can produce, or you can introduce a complex taxation process to disincentivize sugar snacks. Or you can introduce your own product that meets a perceived unmet demand in an underserved market.
At least it was better than Indiana Jones and the Kingdom of the Crystal Skull.