Apple CEO John Ternus pressured Apple senior VP of Software Engineering Craig Federighi to “accelerate the company’s road map and move quickly beyond merely making necessary improvements to Siri,” reports Bloomberg’s Mark Gurman in today’s Power On newsletter.
Citing anonymous sources, Gurman writes that Ternus is “frustrated by what he sees as a reluctance to embrace AI with the same urgency as competitors,” and pushed Federighi for changes in a meeting behind closed doors. Federighi, Gurman points out, has been considered an AI skeptic with concerns “about the technology’s privacy, security, societal and employment implications.”
whoever would be in that position would do the same insane crap
‘I want more AI in my life’ said noone
“The customer is always right” has become “The customer will like it” with screen controls in cars, IOT jammed into everything, subscriptions, AI forced down our throats…
In many cases they have blown past “the customer will like it” all the way to “our data suggests that 90% of customers will not leave and profits will slightly increase as a result.”
I mean, at this point enshittification is a widespread business plan.
Oh yeah, time for some iSlop
I chose the iPhone 15 specifically because it did not support Apple Intelligence.
What I want is options, not being screwed into paying to burn fossil fuels (for AI data centers), for O&G to say we “demand” fossil combustion.
Keep in mind Apple has a poorly documented and mostly unknown daemon called knowledgeconstructiond that cannot be turned off and solely exists to profile you based on accessing every Apple apps data - ical, messages, mail, photos etc, which is astoundingly personal info especially considering a lot of Apple users dump everything into stock apps, as the “strength” of Apple has typically been consistency of the platform
https://8rank.ai/game/apple-intelligence-personal-knowledge-graph
The person who wrote that article vibecoded an app that allows you to visualize the data captured: https://github.com/8rank/iKnow
It is basically all the gross shit that ad networks do. What does Apple do with this data, that has been aggregated since macos 13? Officially it’s probably to “enhance the user experience” but at a minimum it probably changes how Apple delivers ads to you. do they sell it? Who knows
If there is anything worse than getting into a pyramid scheme is getting late into a pyramid scheme
Google got in late to .com
Being slow on LLMs is the one good decision apple is making.
How about Apple makes FaceTime calls be halogram call like in Star Wars? Oh wait, nobody is asking for that. Just like nobody is asking for AI but here we are.
After updating my phone to the Apple Intelligence stuff I now have a 3+ second stall/freeze when asking Siri anything, including the fucking timer.
It also lags out hard typing into the address bar on Safari.
I’m so poised that they stopped updating security in the previous OS.
No shit. You say “AI” and investors scramble to throw money at you.
You say “AI will destroy the world” and they throw even more at you.
Everybody wants to own a piece of the apocalypse.
There’s a bigger issue here at play. The way members inside 3GPP are planning for how 6G technology works (if passes, if not it goes to 7G planning) is that your phones AI model is fine tuned based on all your behaviors and set of predictions and your phones AI will communicate to an agent either close to the phones modem and/or speak to another agent at the nearest 6G tower or NTN with a 6G Core.
If people were to see what standards organizations make up, your mind would be blown. There’s a lot of good intentions, but just enough people to use cool tech for bad. $$$
Didn’t believe it until ai looked it up.
Wholly fuck we really want the black wall from Cyberpunk don’t we?
As long as it can be shut off, I’m okay with Apple shoving this into the devices.
I like the option called “off”.
I just wish you could turn all non essential features off. I perform music using my mac laptop and the m4 processor works great, but the recent update to apple intelligence forced me to turn siri off entirely as id lost processing headroom that had allowed me to perform without risking audio drops. I often wonder what other background processing is costing me that headroom, but the only thing i can easily turn off with a script is spotlight indexing. Wish I could switch off every background process with a click, apple could call it “performance mode” or some shit and introduce it with a slick new presentation but i guess they don’t because all tech companies value nowadays is not users but data…
Put it everywhere, just like Microsoft
We haven’t needed much of an upgrade to our devices for like 10 years. They are perennially in search of a new shiny tech object that will make people open their wallets.
Geezus how much more AI do we need? For the cost of it, we’re not getting the great benefits we thought we were going to get. It’s too environmentally harmful when it’s run in concentrated places. There’s also no reason to have these data centers. If PCs were invented today, we’d be renting PCs forever because this era isn’t about innovation anymore. It’s about trapping people in a rental world.
I can’s see the appeal for me but I think I can understand where Apple is coming from, at least in theory. More AI in phones means an excuse to sell you more powerful phones.
Unless you are very into having the latest piece of tech or your old phone dies, I haven’t seen much that a new phone can do and my 4 years old one can’t, so many people (including me) are sticking with their old phones for longer. AI seems like it has the potential to put something new on those marketing assets. Granted, it worked like shit with AI laptops/Copilot PCs but Apple has a knack for turning others’ failures into long lines of people fighting to give them their money so we’ll see…
A large part of this is also app development. App developers want as many peo0le as possible to use their apps, so they’re designed to work on phones that cost a hundred bucks new when they were sold on 2018.
PCs run into this with lots of things too, but one huge difference is the multitasking experience. I have a big-ass folding phone, but the multitasking experience still sucks, most because the phone is just a bad format for the kind of workflows that necessitate multitasking.
If I’m working in multiple windows, I need a keyboard and mouse. Yeah, I can have firefox open on one half of the screen and Outlook in the other on my phone, but it’s still the mobile version of both apps, and any time I want to type something half the screen becomes a keyboard.
So I don’t really have a need for a powerful phone. It’s a content consumption and communication device, both of which don’t need much horsepower.
If you want to live in the AI utopia of the 21st century, china sadly is the destination. Here in the us all we’ve got is israel’s surveillance feudal colony.
